London 2012 Olympic Games opening soon, the world's leading sports brand Oakley Jianrugaochao Brand Declaration "Beyond Reason" as the theme of global celebration, the Eye-Conic mirror the Choi Hyun horizon, "theme activities officially landed in China. Oakley USA invited Olympic gymnastics champion Xing Ao Wei (microblogging), the 2008 Beijing Olympic beach volleyball silver medalist Tian Jia and domestic well-known graffiti artist team of ABS-Crew, well-known cartoonist Quan met in Beijing to cheer together for the Chinese athletes . Lentes Oakley grand release of Crosslink of the world's first functional optical glasses frames art rendering technology, the use of a mirror, and fill the blank of the versatility of optical frames optical lentes design history. The innovative design changes in work and sports, while encouraging everyone in life I actively participate in sports, breakthrough limitations, beyond the self to achieve the wonderful world!
Following Lentes Oakley, New York, USA Global Olympic countdown 100 days large-scale activities, the activities of "Beyond Reason" Brand Declaration supported by the Eye-Conic "mirror Choi Hyun horizon," in all the country to enjoy sports competition advocacy from the perspective of art, visual arts and the integration of sport to meet the Olympics. In China, Oakley in USA invited graffiti artist team of ABS-Crew and cartoonist Quan athletes Xing Aowei the Wada good creative works of art unique Oakley brand of breath in usa, the courage to struggle to break through the self, another miracle pay tribute to the spirit of sports competition.
The activities of a live demonstration of the Declaration of "Beyond Reason" is the subject of two works of art. Graffiti art combination of the ABS-Crew, the painting Xing Aowei strong hands are on the pommel horse ring ready staggered to help the body rotation, the left hand fracture of pain also can not cover up his fighting spirit, painting the image of a hands of the expression of the athletes breakthrough self-limit the moment. Cartoonist Li Quan while humorous lines depict the unique Tian Jia, the 2012 championship between the blue sky has become a dream, but the unremitting struggle of the character will not change. They use different areas of art and Lentes Oakley USA to pay tribute to the sports and fighting spirit!
Olympic gymnastics champion Xing Ao Wei, said: "This is an honor and Oakley USA and artist, was my first time as a creative prototype. Painting is I used to race when a broken hand it to create the only time my mind particularly simple word, adhere to this point and Oakley brands claim to adhere to innovation, the rebel tradition, uncompromising positive attitude towards life is fleeting few minutes in the arena, hoping to inspire each person regardless of venue both inside and outside can not hesitate to break through limitations, beyond reason, to do better! "
The day of the event, Oakley grand launch of the annual frame new of Crosslink. Crosslink is a reading the Vigor glasses can be worn when working at his desk, and sports outings, the interpretation of the product and reflects the spirit of Oakley "Beyond Reason" breakthrough innovation: the lens body in the nose bracket and ear fixed at the Unobtainium (water resistance rubber), non-slip material to help them achieve unparalleled wear stability; frame with O Matter, ultra-light memory plastic material, to increase the wearing comfort, and according to the frames contours of the wearer face adjustment perfect fit for the face, a long time frame will not be a burden on the face. Vice frames match the two color mirror leg, can flexible demolition, to respond to a variety of occasions. Good wearing the lens body, fun mirror leg, and a nice shape, Crosslink essential work, sports a single product.
Yellow Hongda, Oakley USA, General Manager, said: "Today was very happy to witness another breakthrough product in Lentes Oakley history was released in China, Oakley of Crosslink frame series is the perfect combination of art and technology and field athletes, artists and media friends, like a link to connect each side of the living. As artists paintings embodied the spirit of challenge themselves limit, which runs through every important moment in our lives. Olympic Games just around the corner, at this important moment in the world's attention, Oakley hopes and Chinese compatriots with refueling, cheering for China for the Olympics! "